Cookies Policy

Effective Date: August 24, 2026
Last Updated: August 24, 2026

This Cookie Policy explains how Frontage App, a product and service operated by Walker Media Agency LLC ("Frontage," "we," "us," or "our"), uses cookies and similar technologies when you visit or interact with https://frontageapp.com (the "Website").

This Cookie Policy should be read together with our Privacy Policy, which provides additional information about how we collect, use, disclose, retain, and protect personal information.

1. Who We Are

Frontage App is operated by:

Walker Media Agency LLC
507 S. 2nd Street, Suite 175
Milwaukee, WI 53202
United States

Privacy inquiries may be directed to:

[email protected]

General customer or technical support inquiries may be directed to:

[email protected]

2. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet, or other device when you visit them.

Cookies may allow a website or third-party service to recognize your browser or device, remember information about your visit, maintain your session, understand how you interact with a website, measure advertising effectiveness, and provide other functionality.

Cookies may be:

First-Party Cookies

First-party cookies are placed by the website you are visiting. For example, Frontage may use first-party cookies to maintain your account session or remember your cookie preferences.

Third-Party Cookies

Third-party cookies are placed or accessed by companies other than the operator of the website you are visiting.

Frontage uses certain third-party analytics, advertising, measurement, and marketing technologies that may place or access cookies or similar identifiers on your device, subject to your privacy choices and applicable law.

3. Similar Technologies

In addition to traditional browser cookies, Frontage and our service providers may use other technologies that perform similar functions, including:

• tracking pixels;
• web beacons;
• tags;
• scripts;
• local storage;
• browser storage;
• device identifiers;
• advertising identifiers;
• conversion tags;
• session identifiers;
• server-side tracking technologies; and
• other measurement and analytics technologies.

References to "cookies" in this Cookie Policy generally include these similar technologies where appropriate.

4. Why We Use Cookies

Frontage uses cookies and similar technologies for several purposes, including:

• operating and securing the Website;
• maintaining logged-in sessions;
• administering customer accounts;
• processing purchases and subscriptions;
• remembering Website and privacy preferences;
• preventing fraud and abuse;
• understanding Website traffic;
• measuring Website performance;
• analyzing how visitors interact with the Website;
• improving user experience;
• diagnosing technical problems;
• measuring marketing effectiveness;
• measuring advertising conversions;
• conducting remarketing or retargeting;
• creating or measuring advertising audiences;
• understanding how visitors reached the Website; and
• improving Frontage products, marketing, and Services.

5. Categories of Cookies We Use

The cookies and similar technologies used on the Frontage Website generally fall into the following categories.

A. Strictly Necessary Cookies

Strictly Necessary Cookies are required for the Website and related Services to function properly.

They may be used to:

• authenticate users;
• maintain logged-in sessions;
• manage customer accounts;
• maintain shopping cart or checkout functionality;
• process transactions;
• maintain subscription-related functionality;
• prevent fraudulent activity;
• protect the Website against security threats;
• balance or route Website traffic;
• remember privacy and cookie preferences; and
• provide functionality specifically requested by you.

These technologies generally cannot be disabled through our cookie preference controls because the Website or requested service may not function properly without them.

You may still be able to block them through your browser, although doing so may prevent parts of the Website from working correctly.

B. Functional Cookies

Functional Cookies help provide enhanced functionality and remember choices you make.

They may be used to remember information such as:

• Website preferences;
• interface settings;
• previously selected options;
• session settings; or
• other preferences intended to improve your experience.

If you disable Functional Cookies, some features may not operate as intended.

C. Analytics and Performance Cookies

Analytics and Performance Cookies help us understand how visitors use the Website.

We use or may use analytics and performance technologies provided by:

• Google Analytics;
• Microsoft Clarity;
• SearchAtlas; and
• Meta.

These technologies may help us measure and understand:

• the number of Website visitors;
• pages viewed;
• traffic sources;
• referring websites;
• approximate geographic region;
• browser and device types;
• Website navigation;
• session activity;
• page performance;
• clicks;
• scrolling;
• user interactions;
• conversions;
• errors;
• Website usability; and
• other information regarding Website performance and usage.

We use this information to understand how the Website is used, identify areas for improvement, evaluate Website performance, and improve the Frontage user experience.

D. Advertising and Marketing Cookies

Advertising and Marketing Cookies help us measure, deliver, optimize, and understand our digital advertising and marketing.

We use or may use advertising and marketing technologies provided by:

• Google Ads;
• Meta;
• Simpli.fi; and
• SearchAtlas.

These technologies may be used to:

• measure advertising conversions;
• attribute visits or purchases to advertising campaigns;
• understand whether users interacted with our advertisements;
• conduct remarketing or retargeting;
• create advertising audiences;
• measure audience characteristics;
• personalize advertising where permitted;
• limit advertising frequency;
• measure campaign performance; and
• improve advertising effectiveness.

Depending on the provider, your privacy choices, and applicable law, these technologies may recognize your browser or device across different websites or services.

Certain uses of these technologies may be considered "targeted advertising," "cross-context behavioral advertising," "sharing," or a "sale" of personal information under some U.S. state privacy laws, even when Frontage does not receive money in exchange for personal information.

Where required by applicable law, Frontage provides a mechanism to opt out of these activities.

6. Third-Party Services Used by Frontage

The following summarizes the principal third-party analytics and advertising technologies that we currently use or may use on the Frontage Website.

Provider	Primary Purpose	General Category
Google Analytics	Website analytics, traffic measurement, visitor and session analysis, conversion measurement	Analytics & Performance
Microsoft Clarity	User-experience analytics, interaction measurement, session analysis, clicks and scrolling	Analytics & Performance
SearchAtlas	Website, SEO, marketing, attribution, and related performance measurement	Analytics / Marketing
Meta	Advertising measurement, audience measurement, conversion tracking, remarketing and related analytics	Analytics / Advertising
Google Ads	Advertising conversion measurement, campaign attribution, remarketing and advertising optimization	Advertising & Marketing
Simpli.fi	Digital advertising, audience targeting, campaign measurement, remarketing and attribution	Advertising & Marketing
Stripe	Payment processing, fraud prevention, transaction security and related checkout functionality	Necessary / Functional

The specific cookies, identifiers, technologies, purposes, and retention periods used by these providers may change from time to time.

Third-party providers may also process information according to their own privacy policies and terms.

7. Google Analytics

We use Google Analytics to understand how visitors interact with the Frontage Website.

Google Analytics may use cookies and similar technologies to distinguish visitors and sessions and to collect information concerning Website activity.

Information collected may include:

• pages visited;
• session activity;
• referral source;
• browser and device information;
• approximate geographic information;
• Website interactions; and
• conversion information.

Google Analytics commonly uses cookies beginning with names such as:

• _ga; and
• _ga_ followed by a property or measurement identifier.

The exact cookies and retention periods may vary depending on our configuration and changes Google makes to its services.

Information collected through Google Analytics may be transmitted to and processed by Google according to Google's applicable policies.

8. Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with the Website and identify opportunities to improve usability and user experience.

Clarity may collect information concerning Website interactions including:

• clicks;
• mouse movements;
• scrolling;
• page navigation;
• device information;
• session activity; and
• Website interaction patterns.

Microsoft identifies cookies associated with Clarity that may include:

• _clck;
• _clsk;
• CLID;
• ANONCHK;
• MR;
• MUID; and
• SM.

The exact cookies used may depend on Microsoft's configuration, browser behavior, consent status, geographic location, and changes to Microsoft's services.

Where consent is required, we intend for Clarity's cookie functionality to operate according to the visitor's applicable consent selection.

9. Meta Technologies

We use or may use technologies provided by Meta, including technologies used for advertising measurement, attribution, audience creation, analytics, and remarketing.

These technologies may allow Meta and Frontage to understand actions taken after a person views or interacts with an advertisement.

Depending on configuration and consent, Meta technologies may process information such as:

• browser and device information;
• IP address;
• Website pages visited;
• Website interactions;
• advertising interactions;
• conversion events;
• cookie or device identifiers; and
• transaction or event information.

Meta may process information collected through these technologies according to its own privacy and cookie policies.

10. Google Ads

Frontage uses Google Ads for advertising, conversion measurement, campaign attribution, and potentially remarketing.

Google Ads technologies may use cookies or similar identifiers to:

• determine whether a visitor reached Frontage after interacting with a Google advertisement;
• measure conversions;
• evaluate campaign effectiveness;
• support remarketing;
• personalize advertising where permitted; and
• prevent advertising fraud.

Google may use cookies with prefixes such as _gcl_ for conversion measurement and related advertising functionality.

The specific technologies and retention periods used may change based on Google's services and our configuration.

11. Simpli.fi

Frontage uses or may use Simpli.fi in connection with digital advertising campaigns.

Simpli.fi technologies may support:

• advertising delivery;
• audience targeting;
• remarketing or retargeting;
• campaign attribution;
• advertising measurement;
• conversion analysis;
• frequency management; and
• advertising optimization.

Depending on the implementation, these technologies may process device information, browser information, IP-derived information, advertising identifiers, Website interaction information, or similar information associated with advertising activity.

12. SearchAtlas

Frontage uses or may use SearchAtlas for Website performance, search marketing, SEO, marketing analytics, attribution, and related purposes.

Depending on the functionality implemented on the Website, SearchAtlas technologies may collect or process Website usage, referral, interaction, performance, or marketing information.

Because SearchAtlas functionality and integrations may evolve, the precise cookies or technologies used may vary over time.

13. Stripe and Payment-Related Technologies

Frontage uses Stripe to securely process purchases and subscription payments.

Stripe may use cookies and similar technologies as part of:

• payment processing;
• checkout functionality;
• fraud detection;
• fraud prevention;
• authentication;
• transaction security; and
• regulatory compliance.

Some Stripe technologies may be considered Strictly Necessary or Functional because they are required to securely complete a transaction or prevent payment fraud.

Your full payment card information is generally submitted directly to Stripe rather than stored by Frontage.

Stripe processes information according to its own privacy practices and contractual obligations.

14. Cookie Consent and Your Choices

Where applicable law requires consent before non-essential cookies or similar technologies are used, Frontage provides a cookie consent mechanism.

Depending on your location and applicable requirements, you may be given options such as:

Accept All
Allows the use of Necessary Cookies and the Analytics, Functional, and Advertising technologies you authorize.

Reject Non-Essential Cookies
Prevents or restricts non-essential Analytics and Advertising Cookies where technically and legally applicable.

Manage Preferences
Allows you to select which categories of non-essential cookies you want to permit.

Strictly Necessary Cookies generally remain active because they are required to provide the Website and requested Services.

15. Withdrawing or Changing Consent

You may change your cookie preferences after making an initial selection.

A Cookie Settings, Privacy Preferences, or similar control may be made available on the Website to allow you to review or change your preferences.

If you withdraw consent, Frontage will take reasonable steps to prevent future use of the applicable optional technologies.

Previously created cookies may need to be removed or invalidated depending on the technology involved. Some providers or consent-management technologies may remove applicable cookies automatically when consent is withdrawn, while others may require browser-level deletion.

16. Global Privacy Control

Frontage recognizes that certain browsers and browser extensions may transmit a privacy preference signal known as Global Privacy Control ("GPC").

Where applicable law requires us to honor a qualifying GPC signal, we will treat that signal as a request to opt out of covered:

• sales of personal information;
• sharing of personal information;
• cross-context behavioral advertising; or
• targeted advertising,

as applicable to the browser or device transmitting the signal.

A GPC signal may not disable all analytics technologies, particularly where the applicable technology does not constitute a regulated sale, sharing, or targeted advertising activity.

17. Browser Controls

Most modern browsers allow you to control cookies directly through browser settings.

Depending on your browser, you may be able to:

• view stored cookies;
• delete existing cookies;
• block cookies;
• block third-party cookies;
• clear Website data;
• restrict tracking;
• configure cookies on a site-by-site basis; or
• receive notifications before cookies are stored.

Blocking all cookies may interfere with Website functionality.

For example, disabling Necessary Cookies could prevent you from:

• logging into your Frontage account;
• maintaining a session;
• completing a purchase;
• managing your subscription; or
• using other account functionality.

18. Advertising Choices

In addition to Frontage's privacy controls, advertising providers and industry organizations may provide their own controls for personalized advertising and targeted advertising.

These controls may allow you to manage advertising preferences directly with particular advertising providers.

Changing advertising preferences does not necessarily mean you will stop seeing advertisements. Instead, advertisements may become less personalized or may no longer be based on certain browsing or interest information.

19. Cookie Retention

Cookies may remain on your device for different periods of time.

Session Cookies

Session cookies generally expire when you close your browser or when the applicable session ends.

Persistent Cookies

Persistent cookies remain on your device after your browser is closed until:

• their programmed expiration date;
• you delete them;
• your browser removes them;
• the applicable provider deletes or replaces them; or
• another applicable expiration event occurs.

Third-party providers determine the retention periods for many third-party cookies.

Because providers may modify their technologies and retention practices, cookie durations can change over time.

20. Cookie Auditing and Changes in Technologies

The technologies used by the Frontage Website may change as we:

• update the Website;
• modify advertising campaigns;
• adopt new Website functionality;
• change analytics systems;
• change service providers;
• improve security;
• modify payment or account systems; or
• otherwise change our business operations.

As a result, individual cookie names, domains, purposes, or expiration periods may change.

Where appropriate, Frontage may use cookie-scanning, consent-management, or Website-auditing technologies to identify cookies used by the Website.

The cookie preference interface available on the Website may provide additional or more current information concerning technologies detected on the Website.

21. International Visitors

Privacy and cookie requirements vary by jurisdiction.

Where applicable law requires prior consent for non-essential cookies or similar technologies, including certain requirements applicable in the European Economic Area, United Kingdom, and Switzerland, we will seek to obtain the required consent before enabling applicable non-essential cookie functionality.

Where applicable law provides an opt-out rather than an opt-in model, Frontage may provide the applicable opt-out controls.

The functionality presented to you may therefore vary depending on your location and applicable law.

22. Children's Privacy

Frontage is a commercial WordPress product intended for businesses, website administrators, agencies, developers, and other professional users.

The Website and Services are not directed to children.

We do not knowingly use cookies or advertising technologies for the purpose of targeted advertising to children in circumstances prohibited by applicable law.

If you believe we have collected information from a child in violation of applicable law, please contact:

[email protected]

23. Third-Party Privacy Practices

Third parties identified in this Cookie Policy may independently collect or process information through their technologies.

Their processing is governed by their respective privacy policies, cookie policies, terms, and privacy controls.

Frontage does not control all aspects of how independent third-party providers process information after information is transmitted to them.

We encourage you to review the privacy documentation and controls offered by:

• Google;
• Meta;
• Microsoft;
• SearchAtlas;
• Simpli.fi; and
• Stripe.

24. Relationship to Our Privacy Policy

This Cookie Policy supplements the Frontage Privacy Policy.

Our Privacy Policy contains additional information concerning:

• the personal information we collect;
• how we use personal information;
• how personal information may be disclosed;
• data retention;
• data security;
• international data transfers;
• your privacy rights;
• California and other U.S. state privacy rights;
• European privacy rights; and
• how to contact us regarding a privacy request.

If a term used in this Cookie Policy is not defined here, it should generally be interpreted consistently with our Privacy Policy.

25. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in:

• the cookies and technologies we use;
• our analytics providers;
• our advertising providers;
• Website functionality;
• our business operations;
• applicable legal requirements; or
• industry practices.

When we update this Cookie Policy, we will revise the "Last Updated" date at the top of this page.

If changes are material or require renewed consent under applicable law, we may provide additional notice or request a new privacy preference selection.

26. Contact Us

If you have questions about this Cookie Policy, our use of cookies, or your privacy choices, please contact:

Frontage App
Walker Media Agency LLC
Attn: Privacy
1345 N. Jefferson St., Suite 443
Milwaukee, WI 53202
United States

Privacy: [email protected]

For customer or technical support:

Support: [email protected]